KCRC brings home two awards for communication effort

By: 
Dennis Mansfield, Contributing Writer

Courtesy photo

Kalkaska County Road Commission officials John Rogers and Rebecca Hilmert recently accepted an IMPRESS Award in for its project, “Road Trip!” at the County Road Association of Michigan’s statewide 2019 Highway Conference in Lansing. The award recognizes county road agencies that demonstrate innovation with special projects in communications, operations and collaboration.

 

KALKASKA – Part of solving a problem can be making sure everyone is aware of the problem. And, the Kalkaska County Road Commission was recently honored for its efforts to help other Kalkaska County officials understand the challenges of the KCRC having to maintain more than 850 miles of roadway.

The KCRC received an IMPRESS Award in for its project, “Road Trip!” at the County Road Association of Michigan’s statewide 2019 Highway Conference held recently in Lansing. The award recognizes county road agencies that demonstrate innovation with special projects in communications, operations and collaboration.

KCRC officials continually face questions such as, “Why not my road?,” or “Is this the worst road in the county?” But, rather than just give a verbal answer, the local road commission officials decided to establish an annual trip so other officials could actually see issues facing the KCRC first hand.

“Arranging a guided bus trip of local roads is a great way to get individuals involved,” said Denise Donohue, director of the County Road Association of Michigan. “Hats off to KCRC staff on this creative effort to bring road awareness to more people in their county.”

The target audience for the tours was elected township, county and state officials, along with local organizations such as Kiwanis and Rotary in Kalkaska County. On the tour, these leaders could view roads in their townships, but also roads in other townships of their county, for comparison sake, with explanation provided by KCRC staff.

The project has been deemed so successful that it actually won two awards at the March conference, having been also voted the People’s Choice in Communications by attendees of the Highway Conference and Road Show.

KCRC Manager John Rogers said the reason for the tours is so residents, community leaders and those involved in local government all get to see the scope of work facing the road commission, as well as review previous projects.

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